She documented their secrets to success and wrote down the five patterns that got them there. Soon, a playbook was created. In this episode, Kathleen talks about her new book, Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference. Does that sound familiar to you?įor five years Kathleen Janus traveled the country to find out how successful organizations like Teach for America, City Year, and Charity: Water broke through their barriers. She conducted studies and interviewed 200 social entrepreneurs. Most of their energy is spent trying to make payroll at the end of each month-which means less time is spent maximizing their impact. Pick a nonprofit organization, and go out there and make a difference.Countless nonprofit organizations are stuck on the treadmill of financial survival. “We all need to think about how we can support our nonprofits.” “We all have the capacity to make a difference in the world.” “A lot of the best organizations have executive coaches.” “Go work for someone who has been successful before you.” “The organizations that are most successful are the organizations that have a much more distributed leadership culture.” “Always be thinking about the impact and measuring that.” “Organizations that measured their impact from the start tended to scale more quickly.” “The best social entrepreneurs fall in love with the problem, not the solution.” “They were very careful about testing it early on.” “Every one of these organizations had these very early periods of illumination before they went out to raise money.” “By sustainable I mean, are you able to operate in such a way that allows you to focus your energy on the impact?” “Every organization is going to have a different threshold.” “A lot of them have proven ideas that can work in communities around the world.” “Of the 300,000 nonprofits in the United States, two-thirds of them are $500,000 and below in revenue.” “That hump is something a lot of organizations are facing.” “What was allowing them to take their organizations to the next level and to maximize their impact?” “What were organizations like Kiva doing differently than we were doing at Spark?” “In Silicon Valley, I saw these organizations that were taking off.” Social Entrepreneurship Quotes from Kathleen Kelly Janus “We were operating month-to-month, trying to make ends meet.” Social Startup Success describes specific methods for executing each of these key strategies. She lays out five key strategies of successful nonprofits: Based on what she’s learned, Kathleen has written a new book, Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. She surveyed thought leaders and interviewed hundreds of successful social entrepreneurs. She worked with her students to research hundreds of articles on best practices. Kathleen used what she knew from her own startup experience. “What does it take for nonprofits to succeed, and particularly in those early stages? What does it take to get over that hump?” “That is the question I’ve been studying for the past five years,” Kathleen explains. She saw examples of success among her friends. “We couldn’t get over this hump of $300,000 – $500,000 in revenue.” As a lecturer at Stanford University’s Program on Social Entrepreneurship, Kathleen heard stories of organizations that had overcome the plateau in fundraising. “Just at the point when we were poised to take the organization to the next level, we hit a wall,” Kathleen says. But that is where their fundraising plateaued. By the third year, they were ready to hire their first Executive Director. As word spread about Spark, their revenues doubled every few months. That first night, they raised $5,000 for an organization in Rwanda. At their first fundraising event, Kathleen and her cofounders watched in amazement as attendees formed a line around the block. Spark makes it easy for young people to give to women's causes. In 2004, she co-founded a nonprofit, Spark. After graduating, she worked as an attorney. “But they also cared about the organizations and supporting the conditions so that nonprofits can not only survive but can thrive.” “My family cared about volunteering, and spent our weekends volunteering at soup kitchens,” she explains. Kathleen Kelly Janus grew up in a family that cared about social causes. The interview originally aired on January 8, 2018. This interview with Kathleen Kelly Janus was the most downloaded episode of 2018. Note: We have been counting down the top twelve popular podcast interviews of 2018. Kathleen Kelly Janus is the author of Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.
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